At the same time,Alibaba Smart has released intelligent audio solutions to help more audio companies quickly enter the era of intelligent music cloud,thereby making smart speakers the gateway to future smart homes.
The grabbing of smart home by giants has become extremely hot.From Internet giants Alibaba,Tencent to Baidu,from hardware manufacturers Haier,Philips to Konka,everyone is looking for high-quality and advantageous access to smart home.After combining technologies such as big data and human-computer interaction,smart speakers may have great potential.
Grab the smart speaker market.It is reported that the intelligent audio solution is a key project of Alibaba's Intelligent Life Business Unit in the second half of this year,and Philips is the first partner of Alibaba's intelligent audio.Compared to traditional speakers,the smart wireless speaker"Xiaofei"released by both parties is much smarter.It can complete music search and playback according to user voice commands,and can also make intelligent recommendations based on user listening habits.In addition,users can also subscribe to serialized audio content or radio programs to receive push notifications and update reminders from"Xiao Fei"in the first time.The Alibaba intelligent voice technology used by"Xiaofei"fully utilizes Alibaba's powerful big data processing and cloud computing capabilities,making human-machine communication more natural and accurate.
Previously,Alibaba's intelligent platform has launched unique intelligent solutions for areas such as air,kitchen,security,and health,and has cooperated with more than 100 companies including Hisense,Kelon,Galanz,Emmett,Haier,and Hikvision.This cooperation in the field of smart audio is another entry point for Alibaba to enter the smart home market.
Alibaba is not the only network giant competing for smart homes.According to data disclosed by the WeChat team,its hardware platform has been connected to more than 2400 hardware manufacturers,with a device activation volume of 25 million,covering many fields such as home,audio and video,sports,and medical care.
Philips is not the only company that has entered the smart home industry from the hardware manufacturing field.Traditional home appliance manufacturers such as Haier and Konka are planning their layout in the field of smart homes.It is reported that Haier's U+innovation concept and platform have crossed multiple dimensions such as air,water,care,food,entertainment,and health,becoming a truly one-stop solution platform for smart living.Konka has recently released its smart home strategy,which is developing a full range of smart terminal products such as smart air conditioners,smart refrigerators,smart washing machines,smart rice cookers,and smart water purifiers.
The Perspective of Smart Speakers
It is reported that the"Xiaofei"smart speaker launched by Alibaba and Philips has outstanding features.As a super wireless speaker,"Xiaofei"can be connected through WIFI and Bluetooth,and its caching function can even play music when the network is disconnected.It is equipped with a LCD screen at the top,which can display information such as the human-computer interaction process,the music being played,and its source.The reason why"Xiaofei"is so smart is based on Alibaba's intelligent platform intelligent audio solution.After the speakers produced by traditional audio companies are connected to Alibaba's intelligent platform,they can become a smart speaker that can be controlled by voice,just like"Xiaofei".At present,Alibaba's intelligent platform has partnered with six major online music platforms,namely Xiami Music,Douban Radio,Himalaya,Tiantian Tingli,Dragonfly FM,and Litchi FM,to provide users with a massive amount of music and audio content.
But the development trend of smart speakers is not limited to this.Industry insiders believe that smart products such as smart speakers,smart TVs,and smart refrigerators provide a new entry point for consumers'consumption environment,and the important thing is to explore consumption after occupying the entry point.In terms of smart speakers alone,they can be integrated with derivative consumption such as online music consumption,offline music activities,music peripheral products,and even combined with functions such as health monitoring and lifestyle services.These areas contain untapped consumption potential.
